Tony Perkins, FRC: For Wal-Mart executives, the most pressing issue hasn't been price wars but the broader culture war. A year after the company's failed experiment of endorsing pro-homosexual groups, the retail giant announced that it will no longer donate to "gay, lesbian, bisexual, and transgender (GLBT) organizations." The news is a significant victory for many in the pro-family movement who took part in a grassroots campaign to oppose Wal-Mart's liberal partnerships. In 2006, the company known for its Christian roots did a radical about-face, joining the National Gay and Lesbian Chamber of Commerce, sponsoring the "Out & Equal" convention, and selling homosexual-themed products in its retail stores. Wal-Mart's liberal transformation angered many in its customer base and prompted several groups to boycott the chain altogether. FRC distributed thousands of educational fliers warning customers that Wal-Mart was rolling back family values. In the end, the broad backlash forced the company to revoke its political agenda. Hopefully, this latest decision will signal other companies to rethink their liberal leanings. Many have tested the political waters and found that embracing the Left's agenda often means sacrificing profits and consumer confidence--a price more retailers are unwilling to pay.Tags: FRC, gay agenda, GLBT, liberal, Tony Perkins, Wal-Mart To share or post to your site, click on "Post Link". Please mention / link to the ARRA News Service. Thanks!
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